"My service is free to you."
It is the most common lie in the energy industry. Here is exactly how brokers get paid, how much they make, and how to spot hidden fees in your contract.
Brokers are not charities. When they say "the supplier pays us," what they mean is: "We added a margin to your rate, and the supplier collects it for us."
6.5¢ /kWh
What the supplier offers.
7.2¢ /kWh
What you sign for.
Broker fees are measured in "mills" (percentages of a penny). A typical fee is 5 mills (0.5¢/kWh). It sounds small, but let's do the math for a standard manufacturing plant using 5,000,000 kWh/year.
Usage: 5,000,000 kWh
Fee: $0.005 (5 mills)
Total Commission: $25,000 per year
($75,000 over a 3-year contract)
Most brokers try to hide this fee. Review your contract's "Terms and Conditions" or the "Letter of Exclusivity" for these phrases:
There is nothing wrong with being paid for service. The problem is conflict of interest. If a broker is paid per-kWh, they are incentivized to:
We believe in Flat-Fee Consulting or fully disclosed margins. You see exactly what the supplier charges and exactly what we charge. No hidden multipliers. No conflict of interest.